Dock580 began as Zuppa Catering, a small soup & sandwich place. After two decades of business they have evolved into one of Columbus' largest and most unique urban catering companies. They came to us realizing that their original brand was no longer representative of the business they had become.
Beginning with an intensive discovery process we worked with Zuppa to build a new business strategy, closing down several divisions and refocusing on their event & corporate catering business.
This repositioning and rebranding effort has resulted in an elevation of their brand in the marketplace with over a 30% gain in revenue in just one fiscal year.
Research and Insights
Brand Identity Design
Naming & Nomenclature
Brand Voice & Messaging